SEO Wallah

 The all-important Q4 holiday shopping season is nearly here. SEO will once again be a critical channel for brands to increase their visibility and sales.   Ahead of the 2025 holidays, enterprise SEO platform BrightEdge has shared its latest research with Search Engine Land on what retailers, brands and publishers should know. The insights are based on tracking 6,000 ecommerce keywords in 10 categories, which the company has been doing for the past three years. Here’s what to know: 1. Brands and publishers are big competition for retailers. Retailers are no longer just competing for visibility with other retailers. Now they’re competing with brands that have adopted direct-to-consumer models. Plus, publishers that provide reviews and product overviews have made significant gains in Google’s search results. For top ecommerce keywords: Retailers own 57%, down from 70% in 2024. Brands occupy 23%, up from 18% in 2024. Publishers have 11%, up from 4% in 2024. 2. Content-driven...

This spam update took 7 days to fully roll out and is now complete. This update was a general and broad spam update, it was not a link spam update and did not automate the site reputation abuse policy, which is still only done via manual actions. Google wrote this morning, “The rollout was complete as of June 27, 2024.” Here’s our past coverage of confirmed Google spam updates: A two-part Spam Update – June 23 and June 28 Why we care. If you noticed your rankings changed during this time frame, it may be related to the June 2024 spam update. Maybe your rankings improved because your competitors were hurt by this update. Maybe your rankings declined because Google thinks you were going against its spam policies. Spam updates. Here are the official Google spam updates documentation: While Google’s automated systems to detect search spam are constantly operating, we occasionally make notable improvements to how they work. When we do, we refer to this as a spam update and share when they h...

 Agar aap apni webpage ko search engine (jaise Google) mein 0 number par rank karna chahte hain, to iska matlab hai ki aap zero position ya featured snippet ko target kar rahe hain. Featured snippet woh box hota hai jo search results ke upar ya near-top par dikhayi deta hai. Yeh position rank 1 se bhi pehle hoti hai. Zero position par rank karne ke liye kuch key steps hain: 1. High-Quality Content Banayein Aapko apni webpage par aisa content create karna hoga jo users ke questions ka best answer de. Content ko comprehensive, detailed, and accurate banayein. Agar aap kisi specific question ka jawab de rahe hain, to uska answer directly and clearly dene ki koshish karein. 2. Content Format Ko Optimize Karein Featured snippets kaafi bar list , table , how-to guides , aur direct answers format mein hoti hain. Isliye apne content ko iss tarah se structure karein: Lists : Step-by-step ya bulleted lists. Tables : Data ko easily digestible table format mein present karein. Paragraphs...